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Social Media Questionnaire
Fields with asterisks (*) are required.
First name
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Last name
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Email
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Sponsoring Department/Program
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Why are you establishing a social media presence?
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What do you plan to achieve with this social medium?
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What kind of information will be used to reach this goal?
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How will this differ from your primary Web site?
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Who will be reading and commenting on your social media? Who are you trying to engage?
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Who will establish your presence?
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Who will be the administrator(s)? And why are they qualified?
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Who will be maintaining it? (two full time staff members required)
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How often will it be updated?
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What tools will you be using to maintain and track your progress/success?
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How will you make connection to other Wayne State University social media outposts and official Web sites?
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How will you promote it?
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How will you track the effectiveness of the engagement? (beyond the number of followers or fans)
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How do you plan decommission the accounts if resources are no longer available, it is no longer a priority, or success is not shown?
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